{"id":21426,"date":"2021-02-08T10:41:49","date_gmt":"2021-02-08T08:41:49","guid":{"rendered":"http:\/\/www.smartechcluster.org.mialias.net\/juego-de-street-marketing-basado-en-la-geolocalizacion-de-productos-3d-en-entornos-urbanos\/"},"modified":"2021-02-08T10:41:49","modified_gmt":"2021-02-08T08:41:49","slug":"juego-de-street-marketing-basado-en-la-geolocalizacion-de-productos-3d-en-entornos-urbanos","status":"publish","type":"post","link":"https:\/\/www.smartechcluster.org\/es\/juego-de-street-marketing-basado-en-la-geolocalizacion-de-productos-3d-en-entornos-urbanos\/","title":{"rendered":"Juego de Street Marketing basado en la geolocalizaci\u00f3n de productos 3D en entornos urbanos."},"content":{"rendered":"<p>[vc_row css_animation=\\\u00bb\\\u00bb row_type=\\\u00bbrow\\\u00bb use_row_as_full_screen_section=\\\u00bbno\\\u00bb type=\\\u00bbfull_width\\\u00bb angled_section=\\\u00bbno\\\u00bb text_align=\\\u00bbleft\\\u00bb background_image_as_pattern=\\\u00bbwithout_pattern\\\u00bb][vc_column][vc_empty_space height=\\\u00bb25px\\\u00bb][vc_column_text]<\/p>\n<p style=\\\"text-align: justify;\\\"><span style=\\\"font-size: 12pt;\\\"><strong>El trabajo de Pixeldreams consisti\u00f3 en crear una App de Realidad Aumentada que permitiera a los usuarios cazar virtualmente un elemento de la cultura popular catalana como son los Tiones de Navidad.\u00a0<\/strong><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=\\\u00bb30px\\\u00bb][vc_column_text]<\/p>\n<p style=\\\"text-align: justify;\\\"><span style=\\\"font-size: 12pt;\\\">La Asociaci\u00f3n de Comerciantes de Santa Coloma y el Ayuntamiento de Badalona apuestan por una App de Geoposicionamiento para promover el comercio local y de proximidad.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=\\\u00bb20px\\\u00bb][vc_column_text]<\/p>\n<p style=\\\"text-align: justify;\\\"><span style=\\\"font-size: 12pt;\\\">TV3 se hizo eco de esta innovadora App de Street Marketing creada y desarrollada por <a href=\\\"https:\/\/www.pixeldreams.info\/index.html\\\">PIXELDREAMS<\/a> para promover el comercio local y de proximidad durante la campa\u00f1a de Navidad 2020. Se trata de una app muy parecida a la de \\\u00bbPokemon Go\\\u00bb y creada para la Asociaci\u00f3n de Comerciantes de Santa Coloma de Gramenet (Barcelona) que consiste en Cazar premios geolocalizados delante de cada comercio.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=\\\u00bb20px\\\u00bb][vc_column_text]<\/p>\n<div class=\\\"col-lg-6\\\" style=\\\"text-align: justify;\\\"><span style=\\\"font-size: 12pt;\\\">En vez de Cazar \\\u00bbPokemons\\\u00bb, la app permite cazar un elemento muy entra\u00f1able de la cultura popular catalana: \\\u00bbEl Ti\u00f3 de Nadal\\\u00bb. El elemento aparecen en 3D como si estuviera situado sobre la misma acera y puede ser golpeado desde la pantalla de cada dispositivo.<\/span><\/div>\n<div class=\\\"col-lg-6\\\" style=\\\"text-align: justify;\\\"><span style=\\\"font-size: 12pt;\\\">El \\\u00bbTi\u00f3 de Nadal\\\u00bb es un elemento de la cultura popular Catalana y consiste en un tronco de \u00e1rbol cubierto por una manta el cual golpean los ni\u00f1os mientras tararean una canci\u00f3n navide\u00f1a y del cual obtienen regalos tras ser retirada.<\/span><\/div>\n<p>[\/vc_column_text][vc_empty_space height=\\\u00bb40px\\\u00bb][vc_video link=\\\u00bbhttps:\/\/www.youtube.com\/watch?v=l80-QlzguDc&amp;t\\\u00bb align=\\\u00bbcenter\\\u00bb][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=\\\u00bb\\\u00bb row_type=\\\u00bbrow\\\u00bb use_row_as_full_screen_section=\\\u00bbno\\\u00bb type=\\\u00bbfull_width\\\u00bb angled_section=\\\u00bbno\\\u00bb text_align=\\\u00bbcenter\\\u00bb 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proximidad.<\/p>\n","protected":false},"author":4,"featured_media":21424,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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