{"id":21303,"date":"2020-12-15T12:53:59","date_gmt":"2020-12-15T11:53:59","guid":{"rendered":"http:\/\/www.smartechcluster.org.mialias.net\/la-iii-edicion-del-smart-technology-forum-girara-en-torno-a-las-necesidades-y-soluciones-tecnologicas-aplicables-al-sector-del-retail\/"},"modified":"2020-12-15T12:53:59","modified_gmt":"2020-12-15T11:53:59","slug":"la-iii-edicion-del-smart-technology-forum-girara-en-torno-a-las-necesidades-y-soluciones-tecnologicas-aplicables-al-sector-del-retail","status":"publish","type":"post","link":"https:\/\/www.smartechcluster.org\/es\/la-iii-edicion-del-smart-technology-forum-girara-en-torno-a-las-necesidades-y-soluciones-tecnologicas-aplicables-al-sector-del-retail\/","title":{"rendered":"La III edici\u00f3n del Smart Technology Forum girar\u00e1 en torno a las necesidades y soluciones tecnol\u00f3gicas aplicables al sector del Retail"},"content":{"rendered":"<p>[vc_row css_animation=\\\u00bb\\\u00bb row_type=\\\u00bbrow\\\u00bb use_row_as_full_screen_section=\\\u00bbno\\\u00bb type=\\\u00bbfull_width\\\u00bb angled_section=\\\u00bbno\\\u00bb text_align=\\\u00bbleft\\\u00bb background_image_as_pattern=\\\u00bbwithout_pattern\\\u00bb][vc_column][vc_empty_space height=\\\u00bb25px\\\u00bb][vc_column_text]<\/p>\n<p style=\\\"text-align: justify;\\\"><span style=\\\"font-size: 12pt;\\\"><em>La transformaci\u00f3n digital, la seguridad y la eficiencia energ\u00e9tica destinadas a crear <\/em><\/span><em style=\\\"font-size: 12pt;\\\">una experiencia de usuario \u00f3ptima ser\u00e1n los pilares principales del congreso.<\/em><\/p>\n<p>[\/vc_column_text][vc_empty_space height=\\\u00bb30px\\\u00bb][vc_column_text]<\/p>\n<p style=\\\"text-align: justify;\\\"><span style=\\\"font-size: 12pt;\\\">Aceptar la necesaria adaptaci\u00f3n del modelo de negocio que hemos conocido hasta ahora se ha convertido en una necesidad inaplazable para la industria y el comercio. La tercera edici\u00f3n del <a href=\\\"http:\/\/www.smarttechnologyforum.com\/\\\">Smart Technology Forum<\/a> (STF), organizada por Smartech Cluster y KNX Espa\u00f1a, se centrar\u00e1 en los procesos y herramientas que las empresas del Retail deben seguir y utilizar para poder dar respuesta a los nuevos desaf\u00edos del sector. En definitiva, los asistentes del congreso conocer\u00e1n las medidas que engloba el concepto \u201c<strong>Retail 4.0<\/strong>\u201d, pudiendo as\u00ed mejorar su competitividad mediante la innovaci\u00f3n y la digitalizaci\u00f3n.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=\\\u00bb20px\\\u00bb][vc_column_text]<\/p>\n<p style=\\\"text-align: justify;\\\"><span style=\\\"font-size: 12pt;\\\">El III Smart Technology Forum estar\u00e1 dividido en dos jornadas durante los d\u00edas <strong>20 y 21 de enero de 2021<\/strong> y se celebrar\u00e1 en formato online a trav\u00e9s de un entorno digital especialmente dise\u00f1ado para la ocasi\u00f3n.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=\\\u00bb20px\\\u00bb][vc_column_text]<\/p>\n<p style=\\\"text-align: justify;\\\"><span style=\\\"font-size: 12pt;\\\">Durante el primer d\u00eda se expondr\u00e1n soluciones reales para dar respuesta a los retos que han surgido ante el cambio de paradigma del sector. La segunda jornada del congreso estar\u00e1 destinada a que los propios miembros del sector del Retail expongan sus necesidades a corto, medio y largo plazo.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=\\\u00bb20px\\\u00bb][vc_column_text]<\/p>\n<p style=\\\"text-align: justify;\\\"><span style=\\\"font-size: 12pt;\\\">El Retail 4.0 no se reduce a una estrategia de Marketing. En t\u00e9rminos de transformaci\u00f3n digital, ya no basta con tener una buena web, sino que hay que contar con soluciones que permitan hacer un seguimiento del proceso de compra y asegurar una excelente experiencia para el consumidor.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=\\\u00bb20px\\\u00bb][vc_column_text]<\/p>\n<p style=\\\"text-align: justify;\\\"><span style=\\\"font-size: 12pt;\\\">Adicionalmente, las instalaciones f\u00edsicas del sector requerir\u00e1n de una serie de infraestructuras que las hagan aptas para el comercio del futuro. La conectividad, el dise\u00f1o, la iluminaci\u00f3n, la seguridad, entre otros factores \u2014sin olvidarnos de la eficiencia energ\u00e9tica\u2014 son claves en el futuro pr\u00f3ximo del sector y determinar\u00e1n la calidad de la experiencia del consumidor.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=\\\u00bb20px\\\u00bb][vc_column_text]<\/p>\n<p style=\\\"text-align: justify;\\\"><span style=\\\"font-size: 12pt;\\\">La tercera edici\u00f3n del Smart Technology Forum se presenta como una oportunidad \u00fanica para las empresas del sector del Retail para conocer los retos y soluciones del comercio del futuro. Abordar\u00e1 el \u201cRetail 4.0\u201d desde diferentes puntos de vista, con la participaci\u00f3n de representantes de marcas y minoristas, adem\u00e1s de fabricantes, integradores, instaladores, administraci\u00f3n p\u00fablica y asociaciones representativas del sector.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=\\\u00bb30px\\\u00bb][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La transformaci\u00f3n digital, la seguridad y la eficiencia energ\u00e9tica destinadas a crear una experiencia de usuario \u00f3ptima ser\u00e1n los pilares principales del congreso<\/p>\n","protected":false},"author":4,"featured_media":21301,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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