{"id":32894,"date":"2026-09-08T13:02:16","date_gmt":"2026-09-08T11:02:16","guid":{"rendered":"https:\/\/www.smartechcluster.org\/?post_type=mec-events&#038;p=32894"},"modified":"2026-09-08T13:02:16","modified_gmt":"2026-09-08T11:02:16","slug":"oap-email-marqueting-per-a-pimes-estrategies-practiques-per-captar-i-fidelitzar-clients","status":"publish","type":"mec-events","link":"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-email-marqueting-per-a-pimes-estrategies-practiques-per-captar-i-fidelitzar-clients\/","title":{"rendered":"OAP | Email m\u00e0rqueting per a pimes: estrat\u00e8gies pr\u00e0ctiques per captar i fidelitzar clients"},"content":{"rendered":"<p><b><span data-contrast=\"auto\">Data:<\/span><\/b><span data-contrast=\"auto\">\u00a016 de setembre de 2026 \u2013 10.00 h<br \/>\n<\/span><b><span data-contrast=\"auto\">Lloc:<\/span><\/b><span data-contrast=\"auto\">\u00a0Online<br \/>\n<\/span><b><span data-contrast=\"auto\">T\u00edtol de la sessi\u00f3:<\/span><\/b><span data-contrast=\"auto\">\u00a0Email\u00a0m\u00e0rqueting per a pimes: estrat\u00e8gies pr\u00e0ctiques per captar i fidelitzar clients<br \/>\n<\/span><b><span data-contrast=\"auto\">Durada prevista:<\/span><\/b><span data-contrast=\"auto\">\u00a01 hora<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Dirigit a:<\/span><\/b><span data-contrast=\"auto\">\u00a0<span class=\"TextRun SCXW67384307 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW67384307 BCX0\">Treballadors\/es d\u2019empreses de qualsevol sector i mida. No calen coneixements t\u00e8cnics ni experi\u00e8ncia pr\u00e8via en m\u00e0rqueting per correu electr\u00f2nic.<\/span><\/span><span class=\"EOP SCXW67384307 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/span><\/p>\n<p><strong><span class=\"TextRun SCXW175224023 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW175224023 BCX0\">Descripci\u00f3 breu<br \/>\n<\/span><\/span><\/strong><\/p>\n<p><span data-contrast=\"auto\">El m\u00e0rqueting per correu electr\u00f2nic continua sent una de les eines digitals m\u00e9s efectives per captar clients, generar vendes i fidelitzar-los, per\u00f2 perqu\u00e8 sigui realment \u00fatil cal anar m\u00e9s enll\u00e0 dels enviaments puntuals. Aquesta jornada est\u00e0 dirigida a pimes que volen convertir el correu electr\u00f2nic en un canal estrat\u00e8gic per impulsar el seu negoci.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A trav\u00e9s d\u2019exemples pr\u00e0ctics i bones pr\u00e0ctiques, es mostrar\u00e0 com crear una base de dades de qualitat, dissenyar campanyes que aportin valor, automatitzar la comunicaci\u00f3 amb els clients i mesurar els resultats amb indicadors de negoci. L\u2019objectiu \u00e9s proporcionar eines i criteris perqu\u00e8 les empreses puguin comen\u00e7ar a aplicar una estrat\u00e8gia\u00a0d\u2019email\u00a0m\u00e0rqueting m\u00e9s efica\u00e7 i orientada a resultats.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2>Contingut<\/h2>\n<p><strong>Benvinguda i presentaci\u00f3 de l\u2019Oficina Acelera Pyme<\/strong><\/p>\n<p><b><span data-contrast=\"auto\">Introducci\u00f3 i context<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Per qu\u00e8 el m\u00e0rqueting per correu electr\u00f2nic continua sent una eina clau per a les pimes<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Com construir una base de dades de qualitat<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Estrat\u00e8gies de captaci\u00f3\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Lead\u00a0magnets i generaci\u00f3 de contactes\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Segmentaci\u00f3 des del primer dia\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Bones pr\u00e0ctiques per generar confian\u00e7a<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Consentiment i doble confirmaci\u00f3 (double\u00a0opt-in)\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Gesti\u00f3 de les baixes\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Reputaci\u00f3 d\u2019enviament\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Com crear campanyes que generin resultats<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Assumptes que capten l\u2019atenci\u00f3\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Propostes de valor i crides a l\u2019acci\u00f3\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Freq\u00fc\u00e8ncia d\u2019enviament\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Automatitzacions essencials per a la\u00a0pime<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Les m\u00e8triques que realment importen<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Clics\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Conversi\u00f3\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Ingressos generats\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Rendiment de les campanyes\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Errors m\u00e9s habituals i bones pr\u00e0ctiques<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pla d\u2019acci\u00f3 per comen\u00e7ar a aplicar\u00a0l\u2019email\u00a0m\u00e0rqueting a l\u2019empresa<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>Torn de preguntes i debat obert\u00a0<\/strong><\/p>\n<p><span class=\"TextRun MacChromeBold SCXW232539002 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW232539002 BCX0\">P<\/span><span class=\"NormalTextRun SCXW232539002 BCX0\">onent<\/span><span class=\"NormalTextRun SCXW232539002 BCX0\">:\u00a0<\/span><\/span><a class=\"Hyperlink SCXW232539002 BCX0\" href=\"https:\/\/www.linkedin.com\/in\/judith-quir%C3%B3s-51673948\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined MacChromeBold SCXW232539002 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW232539002 BCX0\" data-ccp-charstyle=\"Hyperlink\">Judith<\/span><\/span><span class=\"TextRun Underlined SCXW232539002 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW232539002 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0Quir\u00f3s<\/span><\/span><\/a><span class=\"TextRun SCXW232539002 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW232539002 BCX0\">\u00a0\u2013\u00a0<\/span><span class=\"NormalTextRun SCXW232539002 BCX0\">Fundadora de\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW232539002 BCX0\">Idee<\/span><span class=\"NormalTextRun SCXW232539002 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW232539002 BCX0\">Creatividad<\/span><span class=\"NormalTextRun SCXW232539002 BCX0\">\u00a0y Partner de\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW232539002 BCX0\">Advanto<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data:\u00a016 de setembre de 2026 \u2013 10.00 h Lloc:\u00a0Online T\u00edtol de la sessi\u00f3:\u00a0Email\u00a0m\u00e0rqueting per a pimes: estrat\u00e8gies pr\u00e0ctiques per captar i fidelitzar clients Durada prevista:\u00a01 hora\u00a0 Dirigit a:\u00a0Treballadors\/es d\u2019empreses de qualsevol sector i mida. No calen coneixements t\u00e8cnics ni experi\u00e8ncia pr\u00e8via en m\u00e0rqueting per correu electr\u00f2nic.\u00a0 Descripci\u00f3 breu El m\u00e0rqueting per correu electr\u00f2nic continua sent [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"tags":[],"mec_category":[],"class_list":["post-32894","mec-events","type-mec-events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OAP | Email m\u00e0rqueting per a pimes: estrat\u00e8gies pr\u00e0ctiques per captar i fidelitzar clients - Smartech Cluster<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-email-marqueting-per-a-pimes-estrategies-practiques-per-captar-i-fidelitzar-clients\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OAP | Email m\u00e0rqueting per a pimes: estrat\u00e8gies pr\u00e0ctiques per captar i fidelitzar clients - Smartech Cluster\" \/>\n<meta property=\"og:description\" content=\"Data:\u00a016 de setembre de 2026 \u2013 10.00 h Lloc:\u00a0Online T\u00edtol de la sessi\u00f3:\u00a0Email\u00a0m\u00e0rqueting per a pimes: estrat\u00e8gies pr\u00e0ctiques per captar i fidelitzar clients Durada prevista:\u00a01 hora\u00a0 Dirigit a:\u00a0Treballadors\/es d\u2019empreses de qualsevol sector i mida. No calen coneixements t\u00e8cnics ni experi\u00e8ncia pr\u00e8via en m\u00e0rqueting per correu electr\u00f2nic.\u00a0 Descripci\u00f3 breu El m\u00e0rqueting per correu electr\u00f2nic continua sent [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-email-marqueting-per-a-pimes-estrategies-practiques-per-captar-i-fidelitzar-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"Smartech Cluster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-email-marqueting-per-a-pimes-estrategies-practiques-per-captar-i-fidelitzar-clients\/\",\"url\":\"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-email-marqueting-per-a-pimes-estrategies-practiques-per-captar-i-fidelitzar-clients\/\",\"name\":\"OAP | Email m\u00e0rqueting per a pimes: estrat\u00e8gies pr\u00e0ctiques per captar i fidelitzar clients - Smartech Cluster\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartechcluster.org\/es\/#website\"},\"datePublished\":\"2026-09-08T11:02:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-email-marqueting-per-a-pimes-estrategies-practiques-per-captar-i-fidelitzar-clients\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-email-marqueting-per-a-pimes-estrategies-practiques-per-captar-i-fidelitzar-clients\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-email-marqueting-per-a-pimes-estrategies-practiques-per-captar-i-fidelitzar-clients\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.smartechcluster.org\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eventos\",\"item\":\"https:\/\/www.smartechcluster.org\/es\/eventos\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"OAP | Email m\u00e0rqueting per a pimes: estrat\u00e8gies pr\u00e0ctiques per captar i fidelitzar clients\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartechcluster.org\/es\/#website\",\"url\":\"https:\/\/www.smartechcluster.org\/es\/\",\"name\":\"Smartech Cluster\",\"description\":\"El Cl\u00faster de las Tecnolog\u00edas Inteligentes\",\"publisher\":{\"@id\":\"https:\/\/www.smartechcluster.org\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartechcluster.org\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.smartechcluster.org\/es\/#organization\",\"name\":\"Smartech Cluster\",\"url\":\"https:\/\/www.smartechcluster.org\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.smartechcluster.org\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.smartechcluster.org\/wp-content\/uploads\/2026\/08\/cropped-01-Logo-Smartech-Verde.png\",\"contentUrl\":\"https:\/\/www.smartechcluster.org\/wp-content\/uploads\/2026\/08\/cropped-01-Logo-Smartech-Verde.png\",\"width\":1245,\"height\":244,\"caption\":\"Smartech Cluster\"},\"image\":{\"@id\":\"https:\/\/www.smartechcluster.org\/es\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"OAP | Email m\u00e0rqueting per a pimes: estrat\u00e8gies pr\u00e0ctiques per captar i fidelitzar clients - Smartech Cluster","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-email-marqueting-per-a-pimes-estrategies-practiques-per-captar-i-fidelitzar-clients\/","og_locale":"es_ES","og_type":"article","og_title":"OAP | Email m\u00e0rqueting per a pimes: estrat\u00e8gies pr\u00e0ctiques per captar i fidelitzar clients - Smartech Cluster","og_description":"Data:\u00a016 de setembre de 2026 \u2013 10.00 h Lloc:\u00a0Online T\u00edtol de la sessi\u00f3:\u00a0Email\u00a0m\u00e0rqueting per a pimes: estrat\u00e8gies pr\u00e0ctiques per captar i fidelitzar clients Durada prevista:\u00a01 hora\u00a0 Dirigit a:\u00a0Treballadors\/es d\u2019empreses de qualsevol sector i mida. No calen coneixements t\u00e8cnics ni experi\u00e8ncia pr\u00e8via en m\u00e0rqueting per correu electr\u00f2nic.\u00a0 Descripci\u00f3 breu El m\u00e0rqueting per correu electr\u00f2nic continua sent [&hellip;]","og_url":"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-email-marqueting-per-a-pimes-estrategies-practiques-per-captar-i-fidelitzar-clients\/","og_site_name":"Smartech Cluster","twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-email-marqueting-per-a-pimes-estrategies-practiques-per-captar-i-fidelitzar-clients\/","url":"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-email-marqueting-per-a-pimes-estrategies-practiques-per-captar-i-fidelitzar-clients\/","name":"OAP | Email m\u00e0rqueting per a pimes: estrat\u00e8gies pr\u00e0ctiques per captar i fidelitzar clients - Smartech Cluster","isPartOf":{"@id":"https:\/\/www.smartechcluster.org\/es\/#website"},"datePublished":"2026-09-08T11:02:16+00:00","breadcrumb":{"@id":"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-email-marqueting-per-a-pimes-estrategies-practiques-per-captar-i-fidelitzar-clients\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartechcluster.org\/es\/eventos\/oap-email-marqueting-per-a-pimes-estrategies-practiques-per-captar-i-fidelitzar-clients\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-email-marqueting-per-a-pimes-estrategies-practiques-per-captar-i-fidelitzar-clients\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.smartechcluster.org\/es\/"},{"@type":"ListItem","position":2,"name":"Eventos","item":"https:\/\/www.smartechcluster.org\/es\/eventos\/"},{"@type":"ListItem","position":3,"name":"OAP | Email m\u00e0rqueting per a pimes: estrat\u00e8gies pr\u00e0ctiques per captar i fidelitzar clients"}]},{"@type":"WebSite","@id":"https:\/\/www.smartechcluster.org\/es\/#website","url":"https:\/\/www.smartechcluster.org\/es\/","name":"Smartech Cluster","description":"El Cl\u00faster de las Tecnolog\u00edas Inteligentes","publisher":{"@id":"https:\/\/www.smartechcluster.org\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartechcluster.org\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.smartechcluster.org\/es\/#organization","name":"Smartech Cluster","url":"https:\/\/www.smartechcluster.org\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.smartechcluster.org\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.smartechcluster.org\/wp-content\/uploads\/2026\/08\/cropped-01-Logo-Smartech-Verde.png","contentUrl":"https:\/\/www.smartechcluster.org\/wp-content\/uploads\/2026\/08\/cropped-01-Logo-Smartech-Verde.png","width":1245,"height":244,"caption":"Smartech Cluster"},"image":{"@id":"https:\/\/www.smartechcluster.org\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.smartechcluster.org\/es\/wp-json\/wp\/v2\/mec-events\/32894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartechcluster.org\/es\/wp-json\/wp\/v2\/mec-events"}],"about":[{"href":"https:\/\/www.smartechcluster.org\/es\/wp-json\/wp\/v2\/types\/mec-events"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartechcluster.org\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartechcluster.org\/es\/wp-json\/wp\/v2\/comments?post=32894"}],"version-history":[{"count":1,"href":"https:\/\/www.smartechcluster.org\/es\/wp-json\/wp\/v2\/mec-events\/32894\/revisions"}],"predecessor-version":[{"id":32895,"href":"https:\/\/www.smartechcluster.org\/es\/wp-json\/wp\/v2\/mec-events\/32894\/revisions\/32895"}],"wp:attachment":[{"href":"https:\/\/www.smartechcluster.org\/es\/wp-json\/wp\/v2\/media?parent=32894"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartechcluster.org\/es\/wp-json\/wp\/v2\/tags?post=32894"},{"taxonomy":"mec_category","embeddable":true,"href":"https:\/\/www.smartechcluster.org\/es\/wp-json\/wp\/v2\/mec_category?post=32894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}