{"id":32680,"date":"2026-05-19T16:28:10","date_gmt":"2026-05-19T14:28:10","guid":{"rendered":"https:\/\/www.smartechcluster.org\/?post_type=mec-events&#038;p=32680"},"modified":"2026-05-19T16:28:54","modified_gmt":"2026-05-19T14:28:54","slug":"oap-email-marqueting-i-automatitzacio-per-a-pimes","status":"publish","type":"mec-events","link":"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-email-marqueting-i-automatitzacio-per-a-pimes\/","title":{"rendered":"OAP | Email m\u00e0rqueting i automatitzaci\u00f3 per a pimes"},"content":{"rendered":"<p><strong>Data:<\/strong>\u00a011 de juny de 2026<br \/>\n<strong>Horari:\u00a0<\/strong>10:00h<br \/>\n<strong>Lloc:<\/strong>\u00a0Auditori Pimec, Carrer de Viladomat 147, 08015 Barcelona<span data-teams=\"true\"><br \/>\n<\/span><br \/>\n<strong>Aquesta jornada \u00e9s d\u2019inter\u00e8s per a:<\/strong>\u00a0<span class=\"NormalTextRun SCXW181679359 BCX0\">Treballadors d\u2019e<\/span><span class=\"NormalTextRun SCXW181679359 BCX0\">mpreses de qualsevol sector i\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW181679359 BCX0\">mida<\/span><span class=\"NormalTextRun SCXW181679359 BCX0\">. No s\u00f3n necessaris coneixements t\u00e8cnics ni expertesa en\u00a0<\/span><span class=\"NormalTextRun SCXW181679359 BCX0\">m\u00e0rqueting digital.<\/span><strong><br \/>\n<\/strong><\/p>\n<p><span class=\"TextRun SCXW133671327 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW133671327 BCX0\"><strong><span class=\"TextRun SCXW201161683 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW201161683 BCX0\">Descripci\u00f3 breu<\/span><span class=\"NormalTextRun SCXW201161683 BCX0\">:<\/span><\/span><span class=\"EOP SCXW201161683 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/strong><br \/>\n<\/span><\/span><\/p>\n<p>Sessi\u00f3 pr\u00e0ctica per a pimes que volen convertir l\u2019email en un canal rendible i automatitzat, sense complexitat innecess\u00e0ria. Es treballar\u00e0 com construir una base de contactes de qualitat, dissenyar campanyes que generin obertures i conversions, i automatitzar recorreguts clau (captaci\u00f3, benvinguda, nutrici\u00f3, recuperaci\u00f3 de leads o carrets i fidelitzaci\u00f3) per estalviar temps i augmentar vendes.<\/p>\n<p>La jornada inclou exemples reals, plantilles i recomanacions pr\u00e0ctiques per comen\u00e7ar amb accions de r\u00e0pid impacte des del primer dia.<\/p>\n<p data-section-id=\"s4ahw2\" data-start=\"191\" data-end=\"203\"><strong>Contingut<\/strong><\/p>\n<p data-start=\"205\" data-end=\"259\"><strong data-start=\"205\" data-end=\"259\">Benvinguda i presentaci\u00f3 de l\u2019Oficina Acelera Pyme<\/strong><\/p>\n<p data-start=\"261\" data-end=\"286\"><strong data-start=\"261\" data-end=\"286\">Introducci\u00f3 i context<\/strong><\/p>\n<ul>\n<li>Objectiu i enfocament per a pimes: qu\u00e8 pot aportar l\u2019email (vendes, recurr\u00e8ncia, captaci\u00f3 de leads) i com mesurar-ne l\u2019impacte<\/li>\n<li>Consentiment i \u00fas de dades des de l\u2019inici\n<ul>\n<li>Configuraci\u00f3 del consentiment: qu\u00e8 guardar, com demostrar-lo i per a qu\u00e8 utilitzar-lo<\/li>\n<li>Prefer\u00e8ncies i transpar\u00e8ncia: generar confian\u00e7a per millorar resultats<\/li>\n<\/ul>\n<\/li>\n<li>Com fer cr\u00e9ixer la base de dades (sense dreceres)\n<ul>\n<li>Canals de captaci\u00f3 i bones pr\u00e0ctiques<\/li>\n<li>Lead magnets efectius (guies, checklist, plantilles, diagn\u00f2stics, webinars, etc.)<\/li>\n<\/ul>\n<\/li>\n<li>Doble opt-in i opt-out (entregabilitat, compliment i reputaci\u00f3)\n<ul>\n<li>Confirmaci\u00f3 doble i com evitar la p\u00e8rdua de conversions<\/li>\n<li>Baixa f\u00e0cil, centre de prefer\u00e8ncies i reactivaci\u00f3 de contactes<\/li>\n<\/ul>\n<\/li>\n<li>Base de dades sana: segmentaci\u00f3 b\u00e0sica i neteja (qualitat per sobre de quantitat)<\/li>\n<li>Campanyes que converteixen\n<ul>\n<li>Assumpte<\/li>\n<li>Preheader<\/li>\n<li>Copy<\/li>\n<li>CTA<\/li>\n<li>Disseny simple i m\u00f2bil-first.<\/li>\n<\/ul>\n<\/li>\n<li>Automatitzacions essencials (alt impacte)\n<ul>\n<li>Benvinguda i onboarding<\/li>\n<li>Nutrici\u00f3 segons interessos<\/li>\n<li>Recuperaci\u00f3 de leads o carrets<\/li>\n<li>Postcompra i fidelitzaci\u00f3<\/li>\n<li>Reactivaci\u00f3 de contactes inactius<\/li>\n<\/ul>\n<\/li>\n<li>M\u00e8triques que importen:\n<ul>\n<li>Clics, conversions, ingressos per email i rendiment per flux<\/li>\n<\/ul>\n<\/li>\n<li>Casos reals:\n<ul>\n<li>Exemples \u201cabans i despr\u00e9s\u201d (qu\u00e8 es va canviar i quin resultat va donar).<\/li>\n<li>Errors t\u00edpics a evitar: llistes comprades, automatitzar sense estrat\u00e8gia, no mesurar, exc\u00e9s d\u2019enviaments.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p data-start=\"1386\" data-end=\"1421\"><strong data-start=\"1386\" data-end=\"1421\">Torn de preguntes i debat obert<\/strong><\/p>\n<p><span class=\"TextRun SCXW12743094 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><strong><span class=\"NormalTextRun SCXW12743094 BCX0\">P<\/span><span class=\"NormalTextRun SCXW12743094 BCX0\">onent<\/span><\/strong><span class=\"NormalTextRun SCXW12743094 BCX0\">:\u00a0<a class=\"Hyperlink SCXW223315574 BCX0\" href=\"https:\/\/www.linkedin.com\/in\/onidi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW223315574 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW223315574 BCX0\" data-ccp-charstyle=\"Hyperlink\">Eric Onidi<\/span><\/span><\/a><span class=\"TextRun SCXW223315574 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW223315574 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW223315574 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW223315574 BCX0\">\u2013\u00a0<\/span><\/span><span class=\"TextRun SCXW223315574 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW223315574 BCX0\">Fundador de EMD \u2013\u00a0<\/span><span class=\"NormalTextRun SCXW223315574 BCX0\">C<\/span><span class=\"NormalTextRun SCXW223315574 BCX0\">onsultor \u2013 Asesor acreditado\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223315574 BCX0\">Acci\u00f3<\/span><span class=\"NormalTextRun SCXW223315574 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223315574 BCX0\">eTrade<\/span><span class=\"NormalTextRun SCXW223315574 BCX0\">, internacionalizaci\u00f3n y estrategia<\/span><span class=\"NormalTextRun SCXW223315574 BCX0\">.<\/span><\/span><span class=\"EOP SCXW223315574 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data:\u00a011 de juny de 2026 Horari:\u00a010:00h Lloc:\u00a0Auditori Pimec, Carrer de Viladomat 147, 08015 Barcelona Aquesta jornada \u00e9s d\u2019inter\u00e8s per a:\u00a0Treballadors d\u2019empreses de qualsevol sector i\u00a0mida. No s\u00f3n necessaris coneixements t\u00e8cnics ni expertesa en\u00a0m\u00e0rqueting digital. Descripci\u00f3 breu:\u00a0 Sessi\u00f3 pr\u00e0ctica per a pimes que volen convertir l\u2019email en un canal rendible i automatitzat, sense complexitat innecess\u00e0ria. Es [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"tags":[],"mec_category":[],"class_list":["post-32680","mec-events","type-mec-events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OAP | Email m\u00e0rqueting i automatitzaci\u00f3 per a pimes - Smartech Cluster<\/title>\n<meta name=\"description\" content=\"Sessi\u00f3 pr\u00e0ctica per a pimes que volen convertir l\u2019email en un canal rendible i automatitzat, sense complexitat innecess\u00e0ria. 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