{"id":32673,"date":"2026-05-19T16:16:32","date_gmt":"2026-05-19T14:16:32","guid":{"rendered":"https:\/\/www.smartechcluster.org\/?post_type=mec-events&#038;p=32673"},"modified":"2026-07-16T12:12:39","modified_gmt":"2026-07-16T10:12:39","slug":"oap-del-transit-a-la-venda-enten-i-millora-el-teu-embut-de-conversio","status":"publish","type":"mec-events","link":"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-del-transit-a-la-venda-enten-i-millora-el-teu-embut-de-conversio\/","title":{"rendered":"OAP | Del tr\u00e0nsit a la venda: ent\u00e9n i millora el teu embut de conversi\u00f3"},"content":{"rendered":"<p><strong>Data:<\/strong> 10 de junio de 2026<br \/>\n<strong>Horari:\u00a0<\/strong>10:00 h<br \/>\n<strong>Lloc:\u00a0<\/strong>online<span data-teams=\"true\"><br \/>\n<\/span><br \/>\n<strong>Aquesta jornada \u00e9s d\u2019inter\u00e8s per a:<\/strong>\u00a0<span class=\"NormalTextRun SCXW181679359 BCX0\">Treballadors\/es d\u2019empreses de qualsevol sector i mida. No s\u00f3n necessaris coneixements t\u00e8cnics ni experi\u00e8ncia pr\u00e8via en m\u00e0rqueting digital<\/span><strong><br \/>\n<\/strong><\/p>\n<p><span class=\"TextRun SCXW133671327 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW133671327 BCX0\"><strong><span class=\"TextRun SCXW201161683 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW201161683 BCX0\">Descripci\u00f3 breu<\/span><span class=\"NormalTextRun SCXW201161683 BCX0\">:<\/span><\/span><span class=\"EOP SCXW201161683 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/strong><br \/>\n<\/span><\/span><\/p>\n<p>Moltes empreses generen tr\u00e0nsit, per\u00f2 no aconsegueixen convertir-lo en vendes. Sovint, no tenen clar on es perden les oportunitats ni com millorar el proc\u00e9s comercial.<\/p>\n<p>En aquesta sessi\u00f3 es treballar\u00e0 de manera pr\u00e0ctica com entendre i optimitzar l\u2019embut de conversi\u00f3, adaptant-lo al comportament real dels clients. A trav\u00e9s d\u2019exemples concrets, es veur\u00e0 com identificar punts de fuga i aplicar millores per augmentar la conversi\u00f3 i els ingressos.<\/p>\n<p><strong>Agenda:<\/strong><\/p>\n<p data-start=\"205\" data-end=\"259\"><strong data-start=\"205\" data-end=\"259\">Benvinguda i presentaci\u00f3 de l\u2019Oficina Acelera Pyme<\/strong><\/p>\n<p data-start=\"261\" data-end=\"286\"><strong data-start=\"261\" data-end=\"286\">Introducci\u00f3 i context<\/strong><\/p>\n<p><strong>Contingut:<\/strong><\/p>\n<ul>\n<li>Qu\u00e8 \u00e9s l\u2019embut de conversi\u00f3 i per qu\u00e8 el model cl\u00e0ssic ja no \u00e9s suficient<\/li>\n<li>El recorregut real del client: m\u00faltiples canals, dispositius i moments de decisi\u00f3<\/li>\n<li>Per qu\u00e8 l\u2019 \u201c\u00faltim clic\u201d pot distorsionar les decisions i com millorar la mesura<\/li>\n<li>M\u00e8triques clau en cada fase: adquisici\u00f3, captaci\u00f3, venda i fidelitzaci\u00f3<\/li>\n<li>Com detectar colls d\u2019ampolla i punts de fuga en el teu embut<\/li>\n<li>Optimitzaci\u00f3 pr\u00e0ctica: p\u00e0gines d\u2019aterratge, formularis, experi\u00e8ncia d\u2019usuari i crides a l\u2019acci\u00f3<\/li>\n<li>Estrat\u00e8gies per augmentar la conversi\u00f3: proves A\/B, personalitzaci\u00f3 i retargeting multicanal<\/li>\n<li>Eines per analitzar l\u2019embut: GA4, CRM, mapes de calor i models d\u2019atribuci\u00f3<\/li>\n<li>Cas pr\u00e0ctic: de tr\u00e0nsit elevat i baixa conversi\u00f3 a resultats mesurables<\/li>\n<li>Pla d\u2019acci\u00f3: canvis prioritaris per implementar de manera immediata<\/li>\n<\/ul>\n<p data-start=\"1386\" data-end=\"1421\"><strong data-start=\"1386\" data-end=\"1421\">Torn de preguntes i debat obert<\/strong><\/p>\n<p><span class=\"TextRun SCXW12743094 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><strong><span class=\"NormalTextRun SCXW12743094 BCX0\">P<\/span><span class=\"NormalTextRun SCXW12743094 BCX0\">onent<\/span><\/strong><span class=\"NormalTextRun SCXW12743094 BCX0\">:\u00a0<a class=\"Hyperlink SCXW223315574 BCX0\" href=\"https:\/\/www.linkedin.com\/in\/onidi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW223315574 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW223315574 BCX0\" data-ccp-charstyle=\"Hyperlink\">Eric Onidi<\/span><\/span><\/a><span class=\"TextRun SCXW223315574 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW223315574 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW223315574 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW223315574 BCX0\">\u2013\u00a0<\/span><\/span><span class=\"TextRun SCXW223315574 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW223315574 BCX0\">Fundador de EMD \u2013\u00a0<\/span><span class=\"NormalTextRun SCXW223315574 BCX0\">C<\/span><span class=\"NormalTextRun SCXW223315574 BCX0\">onsultor \u2013 Asesor acreditado\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223315574 BCX0\">Acci\u00f3<\/span><span class=\"NormalTextRun SCXW223315574 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223315574 BCX0\">eTrade<\/span><span class=\"NormalTextRun SCXW223315574 BCX0\">, internacionalizaci\u00f3n y estrategia<\/span><span class=\"NormalTextRun SCXW223315574 BCX0\">.<\/span><\/span><span class=\"EOP SCXW223315574 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data: 10 de junio de 2026 Horari:\u00a010:00 h Lloc:\u00a0online Aquesta jornada \u00e9s d\u2019inter\u00e8s per a:\u00a0Treballadors\/es d\u2019empreses de qualsevol sector i mida. No s\u00f3n necessaris coneixements t\u00e8cnics ni experi\u00e8ncia pr\u00e8via en m\u00e0rqueting digital Descripci\u00f3 breu:\u00a0 Moltes empreses generen tr\u00e0nsit, per\u00f2 no aconsegueixen convertir-lo en vendes. Sovint, no tenen clar on es perden les oportunitats ni com [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"tags":[],"mec_category":[],"class_list":["post-32673","mec-events","type-mec-events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OAP | Del tr\u00e0nsit a la venda: ent\u00e9n i millora el teu embut de conversi\u00f3 - Smartech Cluster<\/title>\n<meta name=\"description\" content=\"Moltes empreses generen tr\u00e0nsit, per\u00f2 no aconsegueixen convertir-lo en vendes. 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