{"id":32662,"date":"2026-05-19T15:47:24","date_gmt":"2026-05-19T13:47:24","guid":{"rendered":"https:\/\/www.smartechcluster.org\/?post_type=mec-events&#038;p=32662"},"modified":"2026-05-19T15:47:24","modified_gmt":"2026-05-19T13:47:24","slug":"oap-crm-per-a-pimes-com-millorar-la-relacio-amb-el-client-sense-complicar-te-reprogramada","status":"publish","type":"mec-events","link":"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-crm-per-a-pimes-com-millorar-la-relacio-amb-el-client-sense-complicar-te-reprogramada\/","title":{"rendered":"OAP | CRM per a pimes: com millorar la relaci\u00f3 amb el client sense complicar-te [reprogramada]"},"content":{"rendered":"<p><strong>Data:<\/strong>\u00a021 de maig de 2026<br \/>\n<strong>Horari:\u00a0<\/strong>10:00h<br \/>\n<strong>Lloc:<\/strong>\u00a0online<\/p>\n<p><strong>Aquesta jornada \u00e9s d\u2019inter\u00e8s per a:<\/strong>\u00a0Treballadors d\u2019empreses de qualsevol sector i mida de la prov\u00edncia de Barcelona. No s\u00f3n necessaris coneixements t\u00e8cnics ni expertesa en gesti\u00f3 de clients.<br \/>\n<strong><br \/>\n<span class=\"TextRun SCXW175224023 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW175224023 BCX0\">Descripci\u00f3 breu<\/span><\/span><\/strong><\/p>\n<p><span class=\"TextRun SCXW175224023 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW175224023 BCX0\">Aquesta sessi\u00f3 pr\u00e0ctica est\u00e0 pensada per a pimes que volen posar ordre a la seva gesti\u00f3 comercial sense complicacions ni grans projectes. Veurem com utilitzar un CRM de manera senzilla per no perdre oportunitats, fer un seguiment m\u00e9s consistent i oferir una atenci\u00f3 m\u00e9s r\u00e0pida i personalitzada.<\/span><\/span><span class=\"TextRun SCXW175224023 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW175224023 BCX0\"><br \/>\n<\/span><\/span><span class=\"TextRun SCXW175224023 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW175224023 BCX0\">L\u2019objectiu \u00e9s entendre qu\u00e8 cal (i qu\u00e8 no) per comen\u00e7ar, i sortir amb passos clars per implantar un CRM \u00fatil que generi resultats visibles des del primer moment.<\/span><\/span><strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW175224023 BCX0\"><br class=\"SCXW175224023 BCX0\" \/><\/span><\/strong><\/p>\n<p><strong>Contingut<\/strong><\/p>\n<p><strong>Benvinguda i presentaci\u00f3 de l\u2019Oficina Acelera Pyme<\/strong><\/p>\n<p><strong>Introducci\u00f3 i context<\/strong><\/p>\n<ul>\n<li>Per qu\u00e8 moltes pimes perden oportunitats comercials<\/li>\n<li>Import\u00e0ncia d\u2019ordenar la informaci\u00f3 i els processos de venda<\/li>\n<\/ul>\n<p><strong>Qu\u00e8 \u00e9s un CRM (i qu\u00e8 no \u00e9s)<\/strong><\/p>\n<ul>\n<li>Explicaci\u00f3 senzilla del concepte<\/li>\n<li>Evitar la sobrec\u00e0rrega d\u2019eines innecess\u00e0ries<\/li>\n<\/ul>\n<p><strong>Problemes habituals en la gesti\u00f3 comercial<\/strong><\/p>\n<ul>\n<li>Dades disperses i seguiments no realitzats<\/li>\n<li>Oportunitats perdudes i manca de focus en el client objectiu<\/li>\n<\/ul>\n<p><strong>Bases d\u2019un CRM \u00fatil<\/strong><\/p>\n<ul>\n<li>Dades essencials: fitxa de client, historial i pr\u00f2xims passos<\/li>\n<li>Flux comercial b\u00e0sic: contacte \u2192 oportunitat \u2192 tancament \u2192 postvenda<\/li>\n<\/ul>\n<p><strong>Segmentaci\u00f3 i prioritzaci\u00f3<\/strong><\/p>\n<ul>\n<li>Classificar clients segons inter\u00e8s i etapa<\/li>\n<li>Centrar esfor\u00e7os en oportunitats amb m\u00e9s potencial<\/li>\n<\/ul>\n<p><strong>Automatitzacions b\u00e0siques<\/strong><\/p>\n<ul>\n<li>Recordatoris, tasques i seguiment comercial<\/li>\n<li>Emails i processos simples per guanyar efici\u00e8ncia<\/li>\n<\/ul>\n<p><strong>Fidelitzaci\u00f3 i creixement<\/strong><\/p>\n<ul>\n<li>Gesti\u00f3 d\u2019incid\u00e8ncies i seguiment postvenda<\/li>\n<li>Oportunitats de venda creuada i recurr\u00e8ncia<\/li>\n<\/ul>\n<p><strong>Mesura i control<\/strong><\/p>\n<ul>\n<li>KPIs clau: conversi\u00f3, pipeline i previsi\u00f3 de vendes<\/li>\n<\/ul>\n<p><strong>Errors a evitar i com comen\u00e7ar<\/strong><\/p>\n<ul>\n<li>Errors habituals en la implantaci\u00f3<\/li>\n<li>Pla d\u2019arrencada amb un primer cas d\u2019\u00fas<\/li>\n<\/ul>\n<p><strong>Integraci\u00f3 amb altres eines<\/strong><\/p>\n<ul>\n<li>Connexi\u00f3 del CRM amb altres sistemes de l\u2019empresa<\/li>\n<li>Exemples pr\u00e0ctics d\u2019integraci\u00f3<\/li>\n<\/ul>\n<p><strong>Torn de preguntes i debat obert<\/strong><\/p>\n<p><strong>Ponent:\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/in\/opuigdollers\/\">Oscar Puigdollers<\/a>\u00a0\u2013 Emprendedor Digital<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data:\u00a021 de maig de 2026 Horari:\u00a010:00h Lloc:\u00a0online Aquesta jornada \u00e9s d\u2019inter\u00e8s per a:\u00a0Treballadors d\u2019empreses de qualsevol sector i mida de la prov\u00edncia de Barcelona. No s\u00f3n necessaris coneixements t\u00e8cnics ni expertesa en gesti\u00f3 de clients. Descripci\u00f3 breu Aquesta sessi\u00f3 pr\u00e0ctica est\u00e0 pensada per a pimes que volen posar ordre a la seva gesti\u00f3 comercial sense [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"tags":[],"mec_category":[],"class_list":["post-32662","mec-events","type-mec-events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OAP | CRM per a pimes: com millorar la relaci\u00f3 amb el client sense complicar-te [reprogramada] - Smartech Cluster<\/title>\n<meta name=\"description\" content=\"Aquesta sessi\u00f3 pr\u00e0ctica est\u00e0 pensada per a pimes que volen posar ordre a la seva gesti\u00f3 comercial sense complicacions ni grans projectes. Veurem com utilitzar un CRM de manera senzilla per no perdre oportunitats, fer un seguiment m\u00e9s consistent i oferir una atenci\u00f3 m\u00e9s r\u00e0pida i personalitzada.L\u2019objectiu \u00e9s entendre qu\u00e8 cal (i qu\u00e8 no) per comen\u00e7ar, i sortir amb passos clars per implantar un CRM \u00fatil que generi resultats visibles des del primer moment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-crm-per-a-pimes-com-millorar-la-relacio-amb-el-client-sense-complicar-te-reprogramada\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OAP | CRM per a pimes: com millorar la relaci\u00f3 amb el client sense complicar-te [reprogramada] - Smartech Cluster\" \/>\n<meta property=\"og:description\" content=\"Aquesta sessi\u00f3 pr\u00e0ctica est\u00e0 pensada per a pimes que volen posar ordre a la seva gesti\u00f3 comercial sense complicacions ni grans projectes. 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