{"id":32542,"date":"2026-03-17T11:15:32","date_gmt":"2026-03-17T10:15:32","guid":{"rendered":"https:\/\/www.smartechcluster.org\/?post_type=mec-events&#038;p=32542"},"modified":"2026-03-26T10:26:39","modified_gmt":"2026-03-26T09:26:39","slug":"oap-estrategia-de-marqueting-digital-amb-recursos-limitats","status":"publish","type":"mec-events","link":"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-estrategia-de-marqueting-digital-amb-recursos-limitats\/","title":{"rendered":"OAP | Estrat\u00e8gia de m\u00e0rqueting digital amb recursos limitats"},"content":{"rendered":"<p><span class=\"fr-just\"><strong>Data:<\/strong>\u00a07 de maig de 2026<br \/>\n<strong>Horari:\u00a0<\/strong>15:30h<br \/>\n<strong>Lloc:<\/strong>\u00a0online<br \/>\n<strong>Aquesta jornada \u00e9s d\u2019inter\u00e8s per a:<\/strong>\u00a0Treballadors d\u2019empreses de qualsevol sector i mida de la prov\u00edncia de Barcelona. No s\u00f3n necessaris coneixements t\u00e8cnics ni expertesa en Intel\u00b7lig\u00e8ncia Artificial.<br \/>\n<strong><br \/>\n<span lang=\"CA-ES\" data-contrast=\"none\">Descripci\u00f3 breu<\/span><br \/>\n<\/strong><span lang=\"CA-ES\" data-contrast=\"none\">Aquest webinar est\u00e0 dirigit a pimes que necessiten fer m\u00e0rqueting digital amb focus, realisme i recursos limitats. Durant la sessi\u00f3 s\u2019explicar\u00e0 com definir una estrat\u00e8gia clara sense grans pressupostos ni equips especialitzats, prioritzant accions que generin impacte real en captaci\u00f3 i vendes. L\u2019objectiu \u00e9s que les empreses surtin amb una fulla de ruta concreta i viable per comen\u00e7ar a aplicar accions de m\u00e0rqueting digital de manera immediata.<\/span><strong><br \/>\n<\/strong><\/span><\/p>\n<p><span class=\"fr-just\"><strong><span data-contrast=\"none\">Contingut<\/span><\/strong><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/span><\/p>\n<ul>\n<li><em><strong><span class=\"fr-just\">Benvinguda i presentaci\u00f3 de l\u2019Oficina Acelera Pyme<\/span><\/strong><\/em><\/li>\n<li><em><span class=\"fr-just\"><strong>Introducci\u00f3 i context<\/strong>\u00a0<\/span><\/em><\/li>\n<li><span class=\"fr-just\"><br \/>\n<\/span><\/p>\n<ul>\n<li><span class=\"fr-just\"><span data-contrast=\"none\">El repte del m\u00e0rqueting digital per a moltes pimes: recursos limitats i necessitat de resultats.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/span><\/li>\n<li><span data-contrast=\"none\"><span class=\"fr-just\">Import\u00e0ncia de prioritzar accions amb impacte real en captaci\u00f3 i vendes.<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<li><em><strong>Diagn\u00f2stic inicial: punt de partida realista<\/strong>\u00a0<\/em>\n<ul>\n<li><span data-contrast=\"none\">Analitzar la situaci\u00f3 actual de l\u2019empresa<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Revisar canals actius i proposta de valor<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span data-contrast=\"none\">Definir objectius clars i mesurables<\/span><\/strong><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span>\n<ul>\n<li><span data-contrast=\"none\">Identificar qu\u00e8 es vol aconseguir: clients potencials, vendes, posicionament o fidelitzaci\u00f3<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Establir objectius realistes i alineats amb el negoci<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li><em><strong>Automatitzaci\u00f3 b\u00e0sica per estalviar temps<\/strong>\u00a0<\/em>\n<ul>\n<li><span data-contrast=\"none\">Eines accessibles per captar i gestionar clients potencials<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Automatitzar processos sense incrementar l\u2019estructura<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li><em><strong>Mesura i optimitzaci\u00f3 cont\u00ednua<\/strong>\u00a0<\/em>\n<ul>\n<li><span data-contrast=\"none\">Indicadors essencials per analitzar el rendiment de les accions<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Com identificar qu\u00e8 funciona i qu\u00e8 cal millorar<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li><em><strong>Torn de preguntes i debat obert<\/strong>\u00a0<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span lang=\"ES-ES\" data-contrast=\"none\">\u00a0<\/span><span lang=\"ES-ES\" data-contrast=\"none\"><strong>Ponent<\/strong><strong>:<\/strong>\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/leonardolunamoreno\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span lang=\"CA-ES\" data-contrast=\"none\"><span data-ccp-charstyle=\"Hyperlink\">Leonardo Luna<\/span><\/span><\/a><span lang=\"CA-ES\" data-contrast=\"none\">\u00a0<\/span><span lang=\"CA-ES\" data-contrast=\"none\">\u2013 Responsable de transformaci\u00f3 digital en Secartys<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data:\u00a07 de maig de 2026 Horari:\u00a015:30h Lloc:\u00a0online Aquesta jornada \u00e9s d\u2019inter\u00e8s per a:\u00a0Treballadors d\u2019empreses de qualsevol sector i mida de la prov\u00edncia de Barcelona. No s\u00f3n necessaris coneixements t\u00e8cnics ni expertesa en Intel\u00b7lig\u00e8ncia Artificial. Descripci\u00f3 breu Aquest webinar est\u00e0 dirigit a pimes que necessiten fer m\u00e0rqueting digital amb focus, realisme i recursos limitats. Durant la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"tags":[],"mec_category":[],"class_list":["post-32542","mec-events","type-mec-events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OAP | Estrat\u00e8gia de m\u00e0rqueting digital amb recursos limitats - Smartech Cluster<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-estrategia-de-marqueting-digital-amb-recursos-limitats\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OAP | Estrat\u00e8gia de m\u00e0rqueting digital amb recursos limitats - Smartech Cluster\" \/>\n<meta property=\"og:description\" content=\"Data:\u00a07 de maig de 2026 Horari:\u00a015:30h Lloc:\u00a0online Aquesta jornada \u00e9s d\u2019inter\u00e8s per a:\u00a0Treballadors d\u2019empreses de qualsevol sector i mida de la prov\u00edncia de Barcelona. 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