{"id":32539,"date":"2026-03-17T11:11:49","date_gmt":"2026-03-17T10:11:49","guid":{"rendered":"https:\/\/www.smartechcluster.org\/eventos\/oap-marqueting-digital-com-crear-una-estrategia-efectiva-per-captar-mes-clients\/"},"modified":"2026-03-17T11:13:45","modified_gmt":"2026-03-17T10:13:45","slug":"oap-marqueting-digital-com-crear-una-estrategia-efectiva-per-captar-mes-clients","status":"publish","type":"mec-events","link":"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-marqueting-digital-com-crear-una-estrategia-efectiva-per-captar-mes-clients\/","title":{"rendered":"OAP | M\u00e0rqueting digital: com crear una estrat\u00e8gia efectiva per captar m\u00e9s clients"},"content":{"rendered":"

Data:<\/strong>\u00a014 de abril
\nHorari:\u00a0<\/strong>15:00h
\nLloc:\u00a0<\/strong>Can Pasqual \u2013 Carrer Cavallers, 26, 08292 Esparreguera, Barcelona<\/span><\/p>\n

Dirigit a:\u00a0<\/span><\/strong>Treballadors d\u2019empreses de qualsevol sector i mida. No s\u00f3n necessaris coneixements t\u00e8cnics ni expertesa en intel\u00b7lig\u00e8ncia artificial.<\/span>\u00a0<\/span><\/span><\/p>\n

Descripci\u00f3 breu:<\/span><\/strong>\u00a0<\/span><\/span><\/p>\n

Moltes pimes fan accions puntuals a xarxes socials o internet, per\u00f2 sense una estrat\u00e8gia clara que els ajudi realment a captar clients o generar oportunitats de negoci.<\/span><\/p>\n

En aquesta sessi\u00f3 pr\u00e0ctica descobrir\u00e0s com construir una estrat\u00e8gia de m\u00e0rqueting digital clara, realista i orientada a resultats. A trav\u00e9s d\u2019exemples reals i casos aplicables a petites i mitjanes empreses, veurem com definir objectius, identificar el client ideal, escollir els canals adequats i crear un pla d\u2019acci\u00f3 assumible, fins i tot amb recursos limitats.<\/span><\/p>\n

L\u2019objectiu \u00e9s sortir de la sessi\u00f3 amb una visi\u00f3 clara de per on comen\u00e7ar i com convertir el m\u00e0rqueting digital en una eina \u00fatil per fer cr\u00e9ixer el teu negoci.<\/span><\/p>\n

Contingut<\/span><\/h2>\n

Benvinguda i presentaci\u00f3 de l\u2019Oficina Acelera Pyme<\/span><\/strong><\/p>\n

Introducci\u00f3 i context<\/span><\/strong><\/p>\n

    \n
  • \n

    On est\u00e0n avui\u00a0les\u00a0pimes?<\/span>\u00a0<\/span>Pres\u00e8ncia digital actual, proposta de valor i compet\u00e8ncia.<\/span><\/p>\n<\/li>\n<\/ul>\n

    Definir objectius i client ideal<\/span><\/strong><\/p>\n

      \n
    • Objectius mesurables: vendes, generaci\u00f3 de\u00a0leads,\u00a0<\/em>posicionament i fidelitzaci\u00f3 de clients<\/span><\/li>\n
    • Identificaci\u00f3 del client ideal (buyer persona<\/em>).<\/span><\/li>\n
    • Proposta de valor i missatge diferencial: Com comunicar el que realment et fa distint.<\/span>\u00a0<\/span><\/span><\/li>\n
    • Qu\u00e8 publicar, amb quina freq\u00fc\u00e8ncia i amb quin objectiu.<\/span>\u00a0<\/span><\/span><\/li>\n<\/ul>\n

      Triar canals i accions priorit\u00e0ries<\/span><\/strong><\/p>\n

        \n
      • Com escollir els canals adequats segons sector i objectius: web, SEO, LinkedIn, Instagram, email m\u00e0rqueting o publicitat digital.<\/span><\/li>\n
      • Qu\u00e8 es pot fer amb recursos limitats i quan externalitzar.<\/span>\u00a0<\/span><\/span><\/li>\n
      • Mesurament i millora cont\u00ednua: KPIs\u202fb\u00e0sics que tota pime hauria de controlar.<\/span>\u00a0<\/span><\/span><\/li>\n<\/ul>\n

        Casos reals de pimes<\/span><\/strong><\/p>\n

          \n
        • \n

          Exemples d\u2019estrat\u00e8gies que han funcionat amb recursos limitats.<\/span><\/p>\n<\/li>\n<\/ul>\n

          Cas pr\u00e0ctic<\/span><\/strong><\/p>\n

            \n
          • \n

            Exemple de\u00a0prompt<\/em>\u00a0per desenvolupar una estrat\u00e8gia de m\u00e0rqueting amb IA.<\/span><\/p>\n<\/li>\n<\/ul>\n

            Torn de preguntes i debat obert<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

            Data:\u00a014 de abril Horari:\u00a015:00h Lloc:\u00a0Can Pasqual \u2013 Carrer Cavallers, 26, 08292 Esparreguera, Barcelona Dirigit a:\u00a0Treballadors d\u2019empreses de qualsevol sector i mida. No s\u00f3n necessaris coneixements t\u00e8cnics ni expertesa en intel\u00b7lig\u00e8ncia artificial.\u00a0 Descripci\u00f3 breu:\u00a0 Moltes pimes fan accions puntuals a xarxes socials o internet, per\u00f2 sense una estrat\u00e8gia clara que els ajudi realment a captar clients […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"tags":[],"mec_category":[],"class_list":["post-32539","mec-events","type-mec-events","status-publish","hentry"],"yoast_head":"\nOAP | M\u00e0rqueting digital: com crear una estrat\u00e8gia efectiva per captar m\u00e9s clients - Smartech Cluster<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartechcluster.org\/es\/eventos\/oap-marqueting-digital-com-crear-una-estrategia-efectiva-per-captar-mes-clients\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OAP | M\u00e0rqueting digital: com crear una estrat\u00e8gia efectiva per captar m\u00e9s clients - Smartech Cluster\" \/>\n<meta property=\"og:description\" content=\"Data:\u00a014 de abril Horari:\u00a015:00h Lloc:\u00a0Can Pasqual \u2013 Carrer Cavallers, 26, 08292 Esparreguera, Barcelona Dirigit a:\u00a0Treballadors d\u2019empreses de qualsevol sector i mida. 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