{"id":32514,"date":"2026-02-17T11:57:55","date_gmt":"2026-02-17T10:57:55","guid":{"rendered":"https:\/\/www.smartechcluster.org\/?post_type=mec-events&#038;p=32514"},"modified":"2026-02-17T11:57:55","modified_gmt":"2026-02-17T10:57:55","slug":"revoluciona-el-teu-marqueting-amb-ia-casos-practics-per-a-pimes","status":"publish","type":"mec-events","link":"https:\/\/www.smartechcluster.org\/es\/eventos\/revoluciona-el-teu-marqueting-amb-ia-casos-practics-per-a-pimes\/","title":{"rendered":"Revoluciona el teu m\u00e0rqueting amb IA: casos pr\u00e0ctics per a pimes"},"content":{"rendered":"<p><strong>Data:<\/strong>\u00a020 de mar\u00e7 de 2026<\/p>\n<p><strong>Horari:\u00a0<\/strong>de 10:00h a 11:30h<br \/>\n<strong><br \/>\nLloc:<\/strong>\u00a0Barcelona \/ Auditori Pimec \u2013 Primera planta, seu de Pimec, carrer de Viladomat, 174, Barcelona<br \/>\n<strong><br \/>\nAquesta jornada \u00e9s d\u2019inter\u00e8s per a:<\/strong>\u00a0Treballadors d\u2019empreses de qualsevol sector i mida. No s\u00f3n necessaris coneixements t\u00e8cnics ni expertesa en Intel\u00b7lig\u00e8ncia Artificial.<\/p>\n<p><strong>Descripci\u00f3:<\/strong><br \/>\nDesmitificant la intel\u00b7lig\u00e8ncia artificial per mostrar-la no com una amena\u00e7a tecnol\u00f2gica, sin\u00f3 com un assistent operatiu accessible que permet a les pimes i persones aut\u00f2nomes escalar els seus esfor\u00e7os de m\u00e0rqueting, optimitzar recursos limitats sense necessitat de grans inversions i adoptar un enfocament nou i innovador.<\/p>\n<p>Durant la sessi\u00f3 es demostrar\u00e0 de manera molt pr\u00e0ctica com la IA no est\u00e0 aqu\u00ed per substituir el vostre equip de m\u00e0rqueting, sin\u00f3 per alliberar-lo de les tasques repetitives perqu\u00e8 es pugui centrar en all\u00f2 que realment ven: l\u2019estrat\u00e8gia i la connexi\u00f3 humana.<\/p>\n<p><strong>Contingut:<\/strong><\/p>\n<ul>\n<li>Benvinguda i presentaci\u00f3 de la OAP<\/li>\n<li>Introducci\u00f3 i context\n<ul>\n<li>La IA com a assistent operatiu accessible, no com una amena\u00e7a tecnol\u00f2gica<\/li>\n<li>El que aporta al m\u00e0rqueting de les pimes<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>IA aplicada al m\u00e0rqueting: on genera valor\n<ul>\n<li>Optimitzaci\u00f3 de recursos: fer m\u00e9s amb el mateix pressupost<\/li>\n<li>Allibera\u2019t de tasques repetitives perqu\u00e8 puguis centrar-te en l\u2019estrat\u00e8gia i les relacions amb els clients.<\/li>\n<li>Un enfocament innovador per competir de manera m\u00e9s eficient amb empreses m\u00e9s grans<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Casos d\u2019\u00fas pr\u00e0ctics (aplicaci\u00f3 real en pimes)\n<ul>\n<li>Generaci\u00f3 de contingut en minuts<\/li>\n<li>Automatitzaci\u00f3 de l\u2019atenci\u00f3 al client<\/li>\n<li>An\u00e0lisi de dades de vendes per detectar oportunitats i millorar les decisions empresarials<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Com comen\u00e7ar sense complicacions\n<ul>\n<li>Primers passos per incorporar la IA a la rutina di\u00e0ria de l\u2019equip de m\u00e0rqueting<\/li>\n<li>Quines tasques prioritzar per veure resultats r\u00e0pids<\/li>\n<li>Errors comuns: expectatives irrealistes, manca de criteris i processos mal definits<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Tancament: preguntes i debat<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ponent:\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/in\/nachoroses\/\">Nacho Ros\u00e9s<\/a>\u00a0\u2013 Soci i cofundador de\u00a0<a href=\"https:\/\/matteria.si\/\">matteria_ Estrat\u00e8gia empresarial y m\u00e0rqueting digital<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data:\u00a020 de mar\u00e7 de 2026 Horari:\u00a0de 10:00h a 11:30h Lloc:\u00a0Barcelona \/ Auditori Pimec \u2013 Primera planta, seu de Pimec, carrer de Viladomat, 174, Barcelona Aquesta jornada \u00e9s d\u2019inter\u00e8s per a:\u00a0Treballadors d\u2019empreses de qualsevol sector i mida. No s\u00f3n necessaris coneixements t\u00e8cnics ni expertesa en Intel\u00b7lig\u00e8ncia Artificial. Descripci\u00f3: Desmitificant la intel\u00b7lig\u00e8ncia artificial per mostrar-la no com [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"tags":[],"mec_category":[],"class_list":["post-32514","mec-events","type-mec-events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Revoluciona el teu m\u00e0rqueting amb IA: casos pr\u00e0ctics per a pimes - Smartech Cluster<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartechcluster.org\/es\/eventos\/revoluciona-el-teu-marqueting-amb-ia-casos-practics-per-a-pimes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revoluciona el teu m\u00e0rqueting amb IA: casos pr\u00e0ctics per a pimes - Smartech Cluster\" \/>\n<meta property=\"og:description\" content=\"Data:\u00a020 de mar\u00e7 de 2026 Horari:\u00a0de 10:00h a 11:30h Lloc:\u00a0Barcelona \/ Auditori Pimec \u2013 Primera planta, seu de Pimec, carrer de Viladomat, 174, Barcelona Aquesta jornada \u00e9s d\u2019inter\u00e8s per a:\u00a0Treballadors d\u2019empreses de qualsevol sector i mida. No s\u00f3n necessaris coneixements t\u00e8cnics ni expertesa en Intel\u00b7lig\u00e8ncia Artificial. Descripci\u00f3: Desmitificant la intel\u00b7lig\u00e8ncia artificial per mostrar-la no com [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartechcluster.org\/es\/eventos\/revoluciona-el-teu-marqueting-amb-ia-casos-practics-per-a-pimes\/\" \/>\n<meta property=\"og:site_name\" content=\"Smartech Cluster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartechcluster.org\/es\/eventos\/revoluciona-el-teu-marqueting-amb-ia-casos-practics-per-a-pimes\/\",\"url\":\"https:\/\/www.smartechcluster.org\/es\/eventos\/revoluciona-el-teu-marqueting-amb-ia-casos-practics-per-a-pimes\/\",\"name\":\"Revoluciona el teu m\u00e0rqueting amb IA: casos pr\u00e0ctics per a pimes - Smartech Cluster\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartechcluster.org\/es\/#website\"},\"datePublished\":\"2026-02-17T10:57:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartechcluster.org\/es\/eventos\/revoluciona-el-teu-marqueting-amb-ia-casos-practics-per-a-pimes\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartechcluster.org\/es\/eventos\/revoluciona-el-teu-marqueting-amb-ia-casos-practics-per-a-pimes\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartechcluster.org\/es\/eventos\/revoluciona-el-teu-marqueting-amb-ia-casos-practics-per-a-pimes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.smartechcluster.org\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eventos\",\"item\":\"https:\/\/www.smartechcluster.org\/es\/eventos\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Revoluciona el teu m\u00e0rqueting amb IA: casos pr\u00e0ctics per a pimes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartechcluster.org\/es\/#website\",\"url\":\"https:\/\/www.smartechcluster.org\/es\/\",\"name\":\"Smartech Cluster\",\"description\":\"El Cl\u00faster de las Tecnolog\u00edas Inteligentes\",\"publisher\":{\"@id\":\"https:\/\/www.smartechcluster.org\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartechcluster.org\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.smartechcluster.org\/es\/#organization\",\"name\":\"Smartech Cluster\",\"url\":\"https:\/\/www.smartechcluster.org\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.smartechcluster.org\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.smartechcluster.org\/wp-content\/uploads\/2026\/08\/cropped-01-Logo-Smartech-Verde.png\",\"contentUrl\":\"https:\/\/www.smartechcluster.org\/wp-content\/uploads\/2026\/08\/cropped-01-Logo-Smartech-Verde.png\",\"width\":1245,\"height\":244,\"caption\":\"Smartech Cluster\"},\"image\":{\"@id\":\"https:\/\/www.smartechcluster.org\/es\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Revoluciona el teu m\u00e0rqueting amb IA: casos pr\u00e0ctics per a pimes - Smartech Cluster","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartechcluster.org\/es\/eventos\/revoluciona-el-teu-marqueting-amb-ia-casos-practics-per-a-pimes\/","og_locale":"es_ES","og_type":"article","og_title":"Revoluciona el teu m\u00e0rqueting amb IA: casos pr\u00e0ctics per a pimes - Smartech Cluster","og_description":"Data:\u00a020 de mar\u00e7 de 2026 Horari:\u00a0de 10:00h a 11:30h Lloc:\u00a0Barcelona \/ Auditori Pimec \u2013 Primera planta, seu de Pimec, carrer de Viladomat, 174, Barcelona Aquesta jornada \u00e9s d\u2019inter\u00e8s per a:\u00a0Treballadors d\u2019empreses de qualsevol sector i mida. No s\u00f3n necessaris coneixements t\u00e8cnics ni expertesa en Intel\u00b7lig\u00e8ncia Artificial. Descripci\u00f3: Desmitificant la intel\u00b7lig\u00e8ncia artificial per mostrar-la no com [&hellip;]","og_url":"https:\/\/www.smartechcluster.org\/es\/eventos\/revoluciona-el-teu-marqueting-amb-ia-casos-practics-per-a-pimes\/","og_site_name":"Smartech Cluster","twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartechcluster.org\/es\/eventos\/revoluciona-el-teu-marqueting-amb-ia-casos-practics-per-a-pimes\/","url":"https:\/\/www.smartechcluster.org\/es\/eventos\/revoluciona-el-teu-marqueting-amb-ia-casos-practics-per-a-pimes\/","name":"Revoluciona el teu m\u00e0rqueting amb IA: casos pr\u00e0ctics per a pimes - Smartech Cluster","isPartOf":{"@id":"https:\/\/www.smartechcluster.org\/es\/#website"},"datePublished":"2026-02-17T10:57:55+00:00","breadcrumb":{"@id":"https:\/\/www.smartechcluster.org\/es\/eventos\/revoluciona-el-teu-marqueting-amb-ia-casos-practics-per-a-pimes\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartechcluster.org\/es\/eventos\/revoluciona-el-teu-marqueting-amb-ia-casos-practics-per-a-pimes\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartechcluster.org\/es\/eventos\/revoluciona-el-teu-marqueting-amb-ia-casos-practics-per-a-pimes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.smartechcluster.org\/es\/"},{"@type":"ListItem","position":2,"name":"Eventos","item":"https:\/\/www.smartechcluster.org\/es\/eventos\/"},{"@type":"ListItem","position":3,"name":"Revoluciona el teu m\u00e0rqueting amb IA: casos pr\u00e0ctics per a pimes"}]},{"@type":"WebSite","@id":"https:\/\/www.smartechcluster.org\/es\/#website","url":"https:\/\/www.smartechcluster.org\/es\/","name":"Smartech Cluster","description":"El Cl\u00faster de las Tecnolog\u00edas Inteligentes","publisher":{"@id":"https:\/\/www.smartechcluster.org\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartechcluster.org\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.smartechcluster.org\/es\/#organization","name":"Smartech Cluster","url":"https:\/\/www.smartechcluster.org\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.smartechcluster.org\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.smartechcluster.org\/wp-content\/uploads\/2026\/08\/cropped-01-Logo-Smartech-Verde.png","contentUrl":"https:\/\/www.smartechcluster.org\/wp-content\/uploads\/2026\/08\/cropped-01-Logo-Smartech-Verde.png","width":1245,"height":244,"caption":"Smartech Cluster"},"image":{"@id":"https:\/\/www.smartechcluster.org\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.smartechcluster.org\/es\/wp-json\/wp\/v2\/mec-events\/32514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartechcluster.org\/es\/wp-json\/wp\/v2\/mec-events"}],"about":[{"href":"https:\/\/www.smartechcluster.org\/es\/wp-json\/wp\/v2\/types\/mec-events"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartechcluster.org\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartechcluster.org\/es\/wp-json\/wp\/v2\/comments?post=32514"}],"version-history":[{"count":1,"href":"https:\/\/www.smartechcluster.org\/es\/wp-json\/wp\/v2\/mec-events\/32514\/revisions"}],"predecessor-version":[{"id":32515,"href":"https:\/\/www.smartechcluster.org\/es\/wp-json\/wp\/v2\/mec-events\/32514\/revisions\/32515"}],"wp:attachment":[{"href":"https:\/\/www.smartechcluster.org\/es\/wp-json\/wp\/v2\/media?parent=32514"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartechcluster.org\/es\/wp-json\/wp\/v2\/tags?post=32514"},{"taxonomy":"mec_category","embeddable":true,"href":"https:\/\/www.smartechcluster.org\/es\/wp-json\/wp\/v2\/mec_category?post=32514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}