{"id":30810,"date":"2024-06-12T12:25:09","date_gmt":"2024-06-12T10:25:09","guid":{"rendered":"https:\/\/www.smartechcluster.org\/?post_type=mec-events&#038;p=30810"},"modified":"2024-06-12T12:25:09","modified_gmt":"2024-06-12T10:25:09","slug":"impulsatech-dinamiza-las-ventas-b2b-con-una-bbdd-externa-y-rentabiliza-tu-crm-2","status":"publish","type":"mec-events","link":"https:\/\/www.smartechcluster.org\/es\/eventos\/impulsatech-dinamiza-las-ventas-b2b-con-una-bbdd-externa-y-rentabiliza-tu-crm-2\/","title":{"rendered":"ImpulsaTech | Dinamiza las ventas B2B con una BBDD externa y rentabiliza tu CRM"},"content":{"rendered":"<p>En los \u00faltimos a\u00f1os, y coincidiendo con la pandemia y post pandemia, ha cambiado la forma de prospecci\u00f3n, acercamiento y contacto de clientes B2B.<\/p>\n<p>Adem\u00e1s, la mayor implementaci\u00f3n de sistemas CRM en las empresas \u00a0hace que sea imprescindible tener bases de Datos externas que est\u00e9n integradas para su enriquecimiento y actualizaci\u00f3n, con el fin de rentabilizar la adquisici\u00f3n de estos programas de gesti\u00f3n.<\/p>\n<p>En este webinar veremos nuevas formas digitalizadas para hacer estudios de mercado, segmentaci\u00f3n pormenorizada del target de clientes y herramientas para contactar con las empresas seleccionadas.<\/p>\n<p><strong>\u00a0\u00bfQu\u00e9 descubrir\u00e1s en este webinar?<\/strong><\/p>\n<p>1. C\u00f3mo conocer a tus potenciales clientes mediante estudios de mercado: Veremos como est\u00e1n segmentados por facturaci\u00f3n, n\u00famero de empleados, exportan o importan, etc; para dise\u00f1ar la mejor estrategia a la hora de abordar el siguiente paso.<\/p>\n<p>2. Segmentaci\u00f3n de clientes a los que se va a contactar: Descubre como segmentar por mas de 50 criterios el target ideal de aquellos clientes a los quieres contactar, o incluso descubre potenciales clientes similares a tus casos de \u00e9xito<\/p>\n<p>3. Contactar con potenciales clientes: De forma f\u00e1cil e inmediata env\u00eda un mail personalizado a tus potenciales para que te conozcan y tambi\u00e9n a tu proyecto, as\u00ed tendr\u00e1s la excusa para en unos d\u00edas hacerle una llamada e iniciar la conversaci\u00f3n de forma m\u00e1s amigable.<\/p>\n<p>4. Actualiza y enriquece tu CRM sin duplicar los contactos ya existentes: la experiencia nos dice que en la mayor\u00eda de casos no se actualiza la base de datos del CRM, por lo que es sumamente dif\u00edcil desarrollar su potencial y en muchos casos se acaba abandonando el proyecto. Veremos como enriquecer y actualizar sin duplicar contactos para que se pueda trabajar con plenitud estos programas y se rentabilice la inversi\u00f3n.<\/p>\n<p>5. Subvenciones disponibles para implementar estas soluciones.<\/p>\n<p><strong>\u00a0\u00bfQui\u00e9n puede asistir?<\/strong><\/p>\n<p>Este webinar est\u00e1 especialmente dise\u00f1ado para Gerentes, Direcci\u00f3n Comercial, Departamentos de Exportaci\u00f3n, Marketing, Ventas, Desarrollo de Negocio dentro de un entorno B2B.<\/p>\n<p><strong><u>Ponente:<\/u><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/xavierpenades\/\" target=\"_blank\" rel=\"noopener\">Victor Molina;\u00a0<\/a><\/strong>Asesor con experiencia de 23 a\u00f1os en ayudar a las empresas en nuevos m\u00e9todos de dinamizar ventas B2B tanto a nivel Nacional como Internacional, as\u00ed como en soluciones para Prospecci\u00f3n comercial y Marketing , implantaci\u00f3n y formaci\u00f3n de equipos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos a\u00f1os, y coincidiendo con la pandemia y post pandemia, ha cambiado la forma de prospecci\u00f3n, acercamiento y contacto de clientes B2B. Adem\u00e1s, la mayor implementaci\u00f3n de sistemas CRM en las empresas \u00a0hace que sea imprescindible tener bases de Datos externas que est\u00e9n integradas para su enriquecimiento y actualizaci\u00f3n, con el fin de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":30811,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"tags":[],"mec_category":[83],"class_list":["post-30810","mec-events","type-mec-events","status-publish","has-post-thumbnail","hentry","mec_category-impulsatech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ImpulsaTech | Dinamiza las ventas B2B con una BBDD externa y rentabiliza tu CRM - Smartech Cluster<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartechcluster.org\/es\/eventos\/impulsatech-dinamiza-las-ventas-b2b-con-una-bbdd-externa-y-rentabiliza-tu-crm-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ImpulsaTech | Dinamiza las ventas B2B con una BBDD externa y rentabiliza tu CRM - Smartech Cluster\" \/>\n<meta property=\"og:description\" content=\"En los \u00faltimos a\u00f1os, y coincidiendo con la pandemia y post pandemia, ha cambiado la forma de prospecci\u00f3n, acercamiento y contacto de clientes B2B. 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